Markus Hofbauer
Sales Leader | B2B Growth Strategist | Telco & Cybersecurity Executive | Lecturer | Strategic Sales Leadership | Key Account Management | Eschen, Liechtenstein
Eschen, Liechtenstein
Accomplished sales executive with extensive leadership experience in telecommunications and cybersecurity across Switzerland and Liechtenstein Proven track record in building and leading high-performing B2B sales teams, driving customer-centric strategies, and delivering sustainable business growth
Professional Experience
Dec 2021 – Present
Head of Key Accounts EAST
Sunrise GmbH
Leads a senior team of Key Account Managers in one of Sunrise's most critical sales regions, responsible for executing sales strategy and achieving targets in customer retention, business expansion, and new client acquisition.
- Directs and develops a team of over 10 Senior Key Account Managers
- Translates corporate objectives into actionable sales strategies for sustainable growth
- Champions long-term client relationships to maximize value and trust
- Drives new business development and optimizes existing customer potential
Jan 2017 – Present
Lecturer
MKS Kompetenzzentrum
Delivers advanced training and exam preparation for aspiring sales and marketing professionals, including future sales and marketing directors.
- Teaches and mentors candidates for federal sales and marketing certifications
- Designs and delivers curriculum for professional development in sales leadership
- Prepares students for national examinations in sales and marketing management
Dec 2019 – Dec 2023
Head of Business Sales & Cyber Security
Telecom Liechtenstein AG
Directed B2B sales and cyber security business units, overseeing sales strategy, channel development, and cross-functional collaboration.
- Developed and executed sales strategies for B2B target markets in Liechtenstein and Switzerland
- Built and organized multi-channel sales operations, including retail and white-label partnerships
- Led and developed sales teams, fostering high performance and professional growth
- Collaborated across departments in agile teams to achieve business objectives
Jan 2017 – Dec 2019
Head of FL1 Cyber Security
Telecom Liechtenstein AG
Established and led a new business unit delivering advanced cyber security services, with full responsibility for marketing, sales, and team leadership.
- Launched and managed a new cyber security division
- Developed and implemented marketing and sales strategies for security services
- Oversaw operational execution and achievement of sales goals
- Managed and coached a dedicated team, conducting regular meetings and performance reviews
Aug 2014 – Dec 2016
Key Account Manager, FL1 Cyber Security
Telecom Liechtenstein AG
Managed and developed key business accounts, focusing on international sales and business development for managed security services.
- Oversaw key account relationships and secured new business clients
- Contributed to international sales initiatives and market analysis
- Supported marketing, sponsorship, and product management activities
- Represented the sales unit in cross-functional meetings and as deputy to the Head of Enterprise Sales
Jan 2006 – Aug 2014
Key Account Manager
Telecom Liechtenstein AG / Mobilkom Liechtenstein
Managed existing business clients and acquired new accounts, supporting marketing and product initiatives in collaboration with Telekom Austria Group.
- Maintained and expanded business customer relationships
- Drove new business acquisition and market development
- Collaborated on marketing, sponsorship, and product management projects
- Supported international sales efforts with Telekom Austria Group
Feb 2003 – Dec 2005
Business Sales Manager
ONE GmbH
Managed and expanded business client portfolio, focusing on large account acquisition and event-driven customer engagement.
- Acquired and managed major business clients
- Planned and executed customer events to drive engagement
- Conducted market analysis and reporting to support sales strategy
Dec 2021 – Present
Head of Key Accounts EAST
Sunrise GmbH
Leads a senior team of Key Account Managers in one of Sunrise's most critical sales regions, responsible for executing sales strategy and achieving targets in customer retention, business expansion, and new client acquisition.
- Directs and develops a team of over 10 Senior Key Account Managers
- Translates corporate objectives into actionable sales strategies for sustainable growth
- Champions long-term client relationships to maximize value and trust
- Drives new business development and optimizes existing customer potential
Jan 2017 – Present
Lecturer
MKS Kompetenzzentrum
Delivers advanced training and exam preparation for aspiring sales and marketing professionals, including future sales and marketing directors.
- Teaches and mentors candidates for federal sales and marketing certifications
- Designs and delivers curriculum for professional development in sales leadership
- Prepares students for national examinations in sales and marketing management
Dec 2019 – Dec 2023
Head of Business Sales & Cyber Security
Telecom Liechtenstein AG
Directed B2B sales and cyber security business units, overseeing sales strategy, channel development, and cross-functional collaboration.
- Developed and executed sales strategies for B2B target markets in Liechtenstein and Switzerland
- Built and organized multi-channel sales operations, including retail and white-label partnerships
- Led and developed sales teams, fostering high performance and professional growth
- Collaborated across departments in agile teams to achieve business objectives
Jan 2017 – Dec 2019
Head of FL1 Cyber Security
Telecom Liechtenstein AG
Established and led a new business unit delivering advanced cyber security services, with full responsibility for marketing, sales, and team leadership.
- Launched and managed a new cyber security division
- Developed and implemented marketing and sales strategies for security services
- Oversaw operational execution and achievement of sales goals
- Managed and coached a dedicated team, conducting regular meetings and performance reviews
Aug 2014 – Dec 2016
Key Account Manager, FL1 Cyber Security
Telecom Liechtenstein AG
Managed and developed key business accounts, focusing on international sales and business development for managed security services.
- Oversaw key account relationships and secured new business clients
- Contributed to international sales initiatives and market analysis
- Supported marketing, sponsorship, and product management activities
- Represented the sales unit in cross-functional meetings and as deputy to the Head of Enterprise Sales
Jan 2006 – Aug 2014
Key Account Manager
Telecom Liechtenstein AG / Mobilkom Liechtenstein
Managed existing business clients and acquired new accounts, supporting marketing and product initiatives in collaboration with Telekom Austria Group.
- Maintained and expanded business customer relationships
- Drove new business acquisition and market development
- Collaborated on marketing, sponsorship, and product management projects
- Supported international sales efforts with Telekom Austria Group
Feb 2003 – Dec 2005
Business Sales Manager
ONE GmbH
Managed and expanded business client portfolio, focusing on large account acquisition and event-driven customer engagement.
- Acquired and managed major business clients
- Planned and executed customer events to drive engagement
- Conducted market analysis and reporting to support sales strategy
Education
Executive MBA, Strategy & Leadership · in Strategy & Leadership
Sep 2024 – Apr 2025HWZ Hochschule für Wirtschaft Zürich
Zurich, Switzerland
International Management Program · in International Business & Strategic Leadership
Mar 2025 – Mar 2025University of Virginia Darden School of Business
Virginia, USA
MAS Sales Excellence · in Sales Excellence & Customer Centricity
Mar 2021 – May 2023HWZ Hochschule für Wirtschaft Zürich
Zurich, Switzerland
Marketing Director with Federal Diploma (EQF Level 7) · in Marketing/Marketing Management
Jan 2015 – Jan 2016MKS Kompetenzzentrum
Switzerland
Sales Director with Federal Diploma (EQF Level 6) · in Sales Management
Jan 2014 – Jan 2015MKS Kompetenzzentrum
Switzerland
Certifications
CAS Customer Relationship Management
SVEB1
CAS Selling Innovation
MAS Sales Excellence
HWZ Hochschule für Wirtschaft Zürich
2023-05
Sales Director with Federal Diploma (EQF Level 6)
MKS Kompetenzzentrum
2015
Marketing Director with Federal Diploma (EQF Level 7)
MKS Kompetenzzentrum
2016